Southern Oregon University and Medford-based Lithia Motors announced in September of 2022 a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia’s commitment exceeds $12 million and is the largest-ever single gift to the university. The contributions from Lithia Motors (NYSE: LAD) create the Lithia & GreenCars Momentum Fund, which will be used “to propel the university forward by investing in people and programs to implement the university’s and the company’s shared vision of sustainability and diversity.” The fund will also become a catalyst to invite other companies and individuals to participate in making a significant difference in both social and environmental change.

It was arguably no surprise to those who knew SOU wrestling coach Bob Riehm that he bequeathed a significant portion of his estate to the university’s men’s wrestling program. Riehm had a reputation for generosity. When a wrestler didn’t have money to go to his father’s funeral, Riehm gave the young man a credit card and the keys to his own car to allow him to attend the funeral. That was the kind of coach and person Riehm was to hundreds of student-athletes.

SOU’s Bridge Program makes going to college and earning adegree possible for many students who cannot see higher education in their future. The program, designed to help Oregon students successfully transition to college, is specifically geared for students who are traditionally under-represented in higher education.