Southern Oregon University and Medford-based Lithia Motors announced in September of 2022 a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia’s commitment exceeds $12 million and is the largest-ever single gift to the university. The contributions from Lithia Motors (NYSE: LAD) create the Lithia & GreenCars Momentum Fund, which will be used “to propel the university forward by investing in people and programs to implement the university’s and the company’s shared vision of sustainability and diversity.” The fund will also become a catalyst to invite other companies and individuals to participate in making a significant difference in both social and environmental change.