Lithia & GreenCars Pledge Historic Commitment
Southern Oregon University and Medford-based Lithia Motors announced in September of 2022 a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia’s commitment exceeds $12 million and is the largest-ever single gift to the university. The contributions from Lithia Motors (NYSE: LAD) create the Lithia & GreenCars Momentum Fund, which will be used “to propel the university forward by investing in people and programs to implement the university’s and the company’s shared vision of sustainability and diversity.” The fund will also become a catalyst to invite other companies and individuals to participate in making a significant difference in both social and environmental change.
A Learning Legacy: Family Establishes Education Scholarship
Before George “Keith” Bayne passed away last year, he endowed the Alice Bayne Scholarship in Education, ensuring that his late wife would be remembered and that their shared love of learning would continue to encourage and support future educators.
Family Tradition Inspires ROTC Scholarship
In a single act of giving, Todd Elworthy honored his mother, his grandmother, and his family’s long history of service by creating a financial path for motivated ROTC cadets at SOU to complete their degree. “I wanted to make a contribution to education and support students who may not have the means,” said Elworthy.








